01.- OBJECTIVE

Objective

Eric Bell, head of the TCU women's soccer team, wanted more kids at his youth soccer camp. Our mission was to help Eric sell out. 

02.- STRATEGY

Strategy

We targeted young mothers looking to set their kids up as the next Ronaldo's of the world. We created a custom social strategy that made the Eric Bell Soccer Camp look fun and engaging, posted seven times per week, and hosted monthly photoshoots. 

02.- RESULT

Result

In the first month of posting, we saw an increase of 210k impressions, 22k reach, and 2.1k engagements. On top of that, the whole team had a blast creating content with us that made people want to sign their kids up for the next camp.