01.- OBJECTIVE

Objective

Position One Uptown on social media as the luxury hotspot residence of Dallas to Increase conversion from renters to buyers, attract new buyers, establish a cohesive brand identity, and increase brand awareness.

02.- STRATEGY

Strategy

We knew that they would need plenty of content targeted towards their higher-paying demographic. We posted daily across Facebook, Instagram and Twitter, hosted two monthly photoshoots, and brought in Dallas's top socialites as influencers to showcase life's luxury, unique experience at One Uptown.

02.- RESULT

Result

Over a quarter, we amassed 243k impressions (480% increase), 7.6k engagements (250% increase), and gained 391 new followers (4000% increase). Not only did we showcase the gorgeous building, views, and amenities, but we flexed the location and the accessibility to all of the iconic Dallas staples.