01.- Objective

Objective

We were hired by Caesars Entertainment to aid in rebranding one of their properties, Eldorado Shreveport's Hotel and Casino. Their social media was outdated, stuck in the early 2000s, and was not optimized to create excitement or to increase foot traffic.

02.- Strategy

Strategy

We created a custom social strategy that included posting five times per week, one monthly photoshoot, and influencer marketing. We also trained their staff on how to maintain their new, higher caliber social media presence.

03.- Result

Result

In the first month of posting, we saw an increase of 670k impressions, 100k reach, and 4.5k engagements. In addition to the increase in engagement, the whole staff had a blast creating content with us and maintained our content strategy moving forward.